« G is for Gather | Main | News of the week »

AVO* is free!

The two-bit experiment is over! We tried charging $2 for one of our apps, AVO*, as a sort of techno-socio-geological experiment, and the results are in: our apps want to be free. Here are our download figures, as of this morning: 

You also need to know when these apps came out. I threw some of the key statistics into SubSurfWiki and here's how they stack up when you account for how long they've been available:

It is clear that AVO* has performed quite poorly compared to its peers! The retention rate (installs/downloads) is 100% — the price tag buys you loyalty and even a higher perceived value perhaps? But the hit in adoption is too much to take. 

There are other factors: quality, relevance, usefulness, ease-of-use. It's hard to be objective, but I think AVO* is our highest quality app. It certainly has the most functionality, hence this experiment. It is rather niche: many geological interpreters may have no use for it. But it is certainly no more niche than Elastic*, and has about four times the functionality. On the downside, it needs an internet connection for most of its juicy bits.

In all, I think that we might have expected 200 installs for the app by now, from about 400–500 downloads. I conclude that charging $2 has slowed down its adoption by a factor of ten, and hereby declare it free for everyone. It deserves to be free! If you were one of the awesome early adopters that paid a toonie for it, I have only this to say to you: we love you.

So, if you have an Android device, scan the code or otherwise hurry to the Android Market!

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>