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Monday
Sep122011

AVO* is free!

The two-bit experiment is over! We tried charging $2 for one of our apps, AVO*, as a sort of techno-socio-geological experiment, and the results are in: our apps want to be free. Here are our download figures, as of this morning: 

You also need to know when these apps came out. I threw some of the key statistics into SubSurfWiki and here's how they stack up when you account for how long they've been available:

It is clear that AVO* has performed quite poorly compared to its peers! The retention rate (installs/downloads) is 100% — the price tag buys you loyalty and even a higher perceived value perhaps? But the hit in adoption is too much to take. 

There are other factors: quality, relevance, usefulness, ease-of-use. It's hard to be objective, but I think AVO* is our highest quality app. It certainly has the most functionality, hence this experiment. It is rather niche: many geological interpreters may have no use for it. But it is certainly no more niche than Elastic*, and has about four times the functionality. On the downside, it needs an internet connection for most of its juicy bits.

In all, I think that we might have expected 200 installs for the app by now, from about 400–500 downloads. I conclude that charging $2 has slowed down its adoption by a factor of ten, and hereby declare it free for everyone. It deserves to be free! If you were one of the awesome early adopters that paid a toonie for it, I have only this to say to you: we love you.

So, if you have an Android device, scan the code or otherwise hurry to the Android Market!

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